They search your name. The OTA buys it first.
Type your own hotel into Google: the first result is usually an OTA ad — paid with the margin you gave them. The guest clicks it, books "on Booking", and you pay commission on your own brand.
For independent hotels · guesthouses · aparthotels
Your guests pay full price. You receive about 80%. Let's talk about the missing fifth.
Every night booked through an OTA costs you 15–25% commission — on guests who searched for your hotel by name. We build the direct channel: a landing page that takes bookings, plus Google and Meta ads around it. €2,490 fixed, everything in. Built in 14 days. You pay half at kickoff and half after you approve the finished channel.
The problem
Thursday, one guest checks out. Booking.com invoices you for finding him.
The room was yours, the breakfast was yours, the housekeeping was yours. The commission wasn't. And it quietly runs 15–25% on every night — including guests who typed your hotel's name into Google.
Your website is a gallery. Galleries don't take bookings.
Lovely photos, a map, "call us for availability". The guest comparing three hotels at 22:10 books wherever two clicks finish the job — and that's the OTA, again. No request flow, no tracking, no direct channel at all.
Running ads is a second job. The front desk was the first.
Google Ads, Meta, rate parity, four languages of guests — each its own craft. Every evening spent learning it is an evening not spent on the house. So it never happens, and the commission keeps running.
The math
Four direct bookings a week. Count it at your rates.
Drag the sliders — your numbers, not our slides. And they undercount twice: a direct guest also skips the OTA commission, and a guest you own comes back next season without anyone charging you for the reunion.
Night audit
Revenue estimatenon-binding · your numbers
Direct revenue / week
€0
Direct revenue / month
€0
The whole system is €2,490, paid once. At these numbers it's earned back within a week.
the sliders are a toy. the 60-day guarantee below is a contract.
The offer
The folio, line by line. Read it before you pay.
One price, fixed. €2,490 in the contract, €2,490 on the invoice. Nothing "depends on scope" afterwards.
One job. The page exists to turn a search into a direct booking request. It runs beside your website; it doesn't replace it.
Plays nicely with your booking engine. We integrate the engine you have — or ship a clean request flow with instant confirmation if you don't.
Yours from day one. Domain, page, ad accounts, guest data. Fire us in month two if you like — everything keeps running.
Approved
VAVILON
1× Direct-booking landing page — design & buildmobile-first · loads under 2s · booking request flow€2,900
5× Native-language copy — EN, DE, FR, NL, PLguests book in their own language€900
1× Google Ads — setup & launchbrand protection · "hotel + city" keywords · geo€1,000
1× Meta Ads — Facebook & Instagramtrip-planning audiences · seasonal creatives€700
1× Booking-engine integration or request flowyour engine embedded — or our form + instant confirm€600
+ Consent-clean tracking & analyticsON THE HOUSE
+ Instant booking alertsTelegram + email, the second a request landsON THE HOUSE
+ Review & reputation flowchecked-out guests become public reviewsON THE HOUSE
+ 30 days of support & unlimited editsON THE HOUSE
Market value€6,100+
You pay€2,490
one-time · all-inclusive — or €1,590 upfront + €349/mo (hosting, support, ads monitoring)
NOT ON THIS FOLIO: your ad budget. It goes straight to Google & Meta from accounts you own — we recommend €600–1,200/mo to start.
the page, the accounts, the guests — all stay yours
Three ways to start
Same system. Three doors in.
Every plan ships the complete system from the folio above. What changes is the payment shape — and whether your hotel gets its own app on guests' phones.
Plan 01 · One-time
The System
€2,490
once · all-inclusive · no monthly fees
- Everything on the folio above
- 30 days of support & unlimited edits
- Full handover — you run it yourself after
- 60-day performance guarantee in writing
Plan 02 · Split
System + Care
€1,590
upfront + €349/mo · cancel anytime, keep everything
- The same full system, lower entry
- We keep hosting, monitoring & optimizing ads
- Seasonal campaign updates, monthly report
- Same 60-day guarantee in writing
Plan 03 · Premium
The Hotel App
€6,990
once — or €3,990 upfront + €399/mo (12-mo min)
- Everything in The System, plus:
- Your own iOS & Android guest app
- In-app booking & pre-arrival upsells — late checkout, breakfast, parking
- Push offers for repeat stays: return guests without ad spend
- App Store & Google Play publication + updates
All plans: scope agreed in writing, payment in two parts, no lock-in — everything is yours from day one. Your ad budget (€600–1,200/mo is a sane start) goes from your card straight to Google and Meta; it never passes through us. The app subscription covers hosting, maintenance and store updates, and rolls month-to-month after month 12.
No small print
The guarantee is a number, not an adjective.
Nobody pays €2,490 to "strengthen the brand". Here is the sentence that goes into your contract, word for word, before any money moves.
What we do not promise: a number of direct bookings. That depends on your ad budget, your season and your rates as much as on us, and promising someone else’s half of the work is how agencies end up arguing with clients. We promise the deadline, the scope and a channel you can check on handover day.
Performance guarantee · in your written contract
You pay half at kickoff. The second half is due only after you have seen the finished direct channel and confirmed it works. If you do not approve it, you do not pay the rest, and the page stays yours.
The fair-play part: ad budget from €800/mo · you approve each step within 48h · property, target markets and season as fixed at kickoff. What counts as a "qualified request" — a genuine booking request for your property, via the page or the ads — is written down before we start. No grey zone to argue about later.
60 days · in writing
Hospitality is different
Built for the front desk, not adapted from a webshop.
The booking finishes on your domain
We embed the booking engine you already pay for — or, if you don't have one, ship a clean request flow with instant confirmation and a deposit link. Either way the guest, the email and the payment relationship are yours.
Guests book in their own language
English, German, French, Dutch and Polish pages written by native speakers — not run through a translator. A German guest reading fluent German trusts the house before arriving. Trust books rooms.
Checked-out guests become reviews
A quiet post-stay flow asks happy guests for a public review while the stay is still warm. Ratings climb, the page shows them, and the next guest needs less convincing. The loop feeds itself.
How it works
Fourteen days on a timer. Then the requests.
Discovery & audit
Property, seasons, target markets, competitors. We fix the offer, the guarantee terms and — in writing — what counts as a qualified booking request.
Build
Design, native copy in four languages, booking-engine integration or request flow, consent-clean tracking. You sign off each step within 48 hours.
Launch
Campaigns go live from accounts registered to you — brand protection first, so OTAs stop outbidding you on your own name. Alerts hit your phone and the front desk.
Optimize
Weekly passes over keywords, creatives and the page itself — until the guaranteed number is on the board, and then past it.
A note from the founder
Why €2,490, when agencies ask €7,000.
Reasonable suspicion. Agencies quote €5,000–8,000 for this scope, so our price reads like a catch. It isn't. It's the boring economics of repetition.
We build one system, for one kind of client. No webshops, no rebrandings, no "digital strategy" decks. After a few dozen of the same direct-booking machine, discovery, experiments and dead ends fall out of the bill — yours and ours. You pay for execution, and execution is fast.
The payment split does the quality control. We only see the second half of the fee once you have looked at the finished channel and approved it — which cures any temptation to take a hotel we can’t serve properly, or to ship the job half-done.
Questions
Asked before you had to.
Is the ad budget included in the €2,490?
No — and that's in your interest. €2,490 covers the page, the setup and the first month of management. Ad money goes from your card straight to Google and Meta; you see every euro in your own account. For a hotel, €600–1,200/mo is a sane start — brand protection alone is often cheap and pays immediately.
What exactly counts as a "qualified direct booking request"?
A genuine booking or availability request for your property — through the page's booking flow, form, or the ads. The exact wording goes into the contract before we start. Whether a request becomes a confirmed stay depends on rates and availability at your desk — the guarantee counts requests, because that's the part we can answer for together.
Does it work with our booking engine and channel manager?
Yes. We embed the engine you already use, so availability and rates stay in sync with your channel manager — no double bookings, no parity headaches. No engine? We ship a clean request flow with instant confirmation, and you confirm availability by hand until you want an engine.
Should we leave Booking.com and Expedia then?
No — keep them. OTAs are an expensive billboard, and a billboard has its uses. The goal is share, not war: every point of occupancy that moves from OTA to direct is 15–25% of that revenue back in the house. Most of our hotels keep OTAs on and simply stop depending on them.
What happens after the first 30 days?
Two roads. Stay on care at €349/mo: hosting, monitoring, seasonal campaign updates, small edits whenever you need them. Or take the keys and run it yourself — we hand over accounts, access and docs properly. No lock-in, no exit fee. The ad budget goes direct to the platforms either way.
What does the Hotel App package include?
A guest app under your hotel's name, iOS and Android: in-app booking, pre-arrival upsells (late checkout, breakfast, parking, transfers), push offers that bring past guests back without ad spend. We publish to both stores and keep it updated. Two ways to pay: €6,990 once, or €3,990 + €399/mo — 12 months minimum, then monthly.
Other trades we build for
Free audit
Show us the hotel. We'll show you the leaks.
Name and city are enough to start. Within a day you get a short punch list: who's bidding on your brand, what your site does with a guest, where commission is draining. The list is yours to keep, even if we never speak again.
⏚ we take 3 hotels a month. the current month goes first-come.
Get your free audit
Twenty seconds. A human answers today — on Telegram or by email, whichever you pick.